Why Every Entrepreneur Needs a Compelling Personal Brand — And How to Build It

See on Scoop.it – Personal and Professional Life Diary

Being the face of your business requires some savvy. Here’s why building a personal brand is important for your business and how to get started

RobBre‘s insight:

Most times CEOs/Founders are the face of their brand/business and it is important that you have a strong presences online.

“Keep in mind that every time a CEO or founder with a strong positive personal brand shows up or speaks, he promotes his business. Steve Jobs, Marissa Mayer and Tony Hsieh have all become synonymous with their companies. Even if you’re not a household name, having a strong personal brand establishes you as a leader in your industry and field. By default, this increases exposure and enhances the reputation of your business.”

See on www.entrepreneur.com


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