Ellen’s preplanned Oscar selfie: a Samsung product placement

See on Scoop.itImage is Everything-PR, Branding, etc.

Samsung spent nearly $20 million on Oscar TV ads and part of its sponsorship included getting its Galaxy smartphone integrated into the show. The bet paid off when host Ellen DeGeneres used the phone to take a selfie that was retweeted nearly 3 million times.

RobBre‘s insight:

"…product placement combined with ad buys help viewers better remember the products being promoted."

See on online.wsj.com


I want to hear from you. Reply below!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s