Ellen’s preplanned Oscar selfie: a Samsung product placement

See on Scoop.itImage is Everything-PR, Branding, etc.

Samsung spent nearly $20 million on Oscar TV ads and part of its sponsorship included getting its Galaxy smartphone integrated into the show. The bet paid off when host Ellen DeGeneres used the phone to take a selfie that was retweeted nearly 3 million times.

RobBre‘s insight:

"…product placement combined with ad buys help viewers better remember the products being promoted."

See on online.wsj.com

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