HOW GAP’S WAGE INCREASE BENEFITS THE BRAND

She makes more money now than she did when this was taken. Photo: Saul Loeb/Getty

Source: fashionista.com

Instead of associates just unlocking fitting rooms, stocking shelves and ringing people up, Nyrop wants to hire people who can "engage customers," "build loyalty" and "build a relationship with a customer." Meaning, presumably, people who are informed and care about the brand and plan to stay there for a while, as opposed to people who are just there to do the bare minimum for bare minimum pay. Lower turnover is another expected benefit: Nyrop says she wants people to see retail as a potential career, not just a job.

Advertisements

I want to hear from you. Reply below!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s