This Clever Marketing Campaign Reversed Coke’s 11-Year Decline in Soda Sales

‘Share a Coke,’ in which bottles were personalized with popular names as well as terms of endearment, is credited with increasing Coca-Cola sales for the first time in over a decade.

Source: www.entrepreneur.com

Smart move. "‘Share a Coke’ also touted a clever gift-giving dynamic and encouraged collectability."

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