This Clever Marketing Campaign Reversed Coke’s 11-Year Decline in Soda Sales

‘Share a Coke,’ in which bottles were personalized with popular names as well as terms of endearment, is credited with increasing Coca-Cola sales for the first time in over a decade.

Source: www.entrepreneur.com

Smart move. "‘Share a Coke’ also touted a clever gift-giving dynamic and encouraged collectability."

See on Scoop.itPersonal and Professional Life Diary

What Are Some Psychological Tricks for Mastering a Job Interview?

Three Quora users answer the question, “What are some psychological tricks and techniques to help master a job interview?”

Source: mashable.com

See on Scoop.itPersonal and Professional Life Diary

Steve Blank: ‘Entrepreneurship is a Calling, Not a Job.’

Entrepreneurship, particularly if you’re a founder, is a calling, not a job. That’s biggest piece of advice I could give any entrepreneur.  The problem today is that it’s cool and trendy, so you think you should do it. Entrepreneurship is for crazy people, much like an artists. You don’t get assigned to be a sculptor, a painter or a writer. It’s something that you can’t get rid of. It’s inside of you, dying to get out. 

Source: www.entrepreneur.com

Were you called?

 

"Entrepreneurship, particularly if you’re a founder, is a calling, not a job. That’s biggest piece of advice I could give any entrepreneur.  The problem today is that it’s cool and trendy, so you think you should do it. Entrepreneurship is for crazy people, much like an artists. You don’t get assigned to be a sculptor, a painter or a writer. It’s something that you can’t get rid of. It’s inside of you, dying to get out."

See on Scoop.itImage is Everything-PR, Branding, etc.

10 Common Blog Writing Mistakes (Infographic)

Ever wondered what the most common grammar mistakes are that bloggers make? Run-on sentences, punctuation, or maybe use of wrong tenses? This infographic highlights common blog post writing errors and blogging facts.

Source: www.grammarcheck.net

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Personal Branding Doesn’t Mean Just Fixing Your LinkedIn Presence

Spruce up your professional marketing techniques — for your career prospects and your company’s sake.

Source: www.entrepreneur.com

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Budweiser’s Drinking and Driving PSA Hits Home Without Showing Any Alcohol

Budweiser’s latest ad will not only convince you to never drink and drive, but will also make you never want to leave your pet’s side.

Source: mashable.com

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NFL’s Roger Goodell Just Had the Press Conference From Hell

Roger Goodell finally faced the cameras on Friday after a brutal several weeks for the NFL’s public image.

Source: mashable.com

You can definitely tell that he was prepped for this interview. He did this interview because he had too. There was not a human element…it was mechanical. His PR team should have told him to feel compassion and to understand the deeper issues not only the business "issues". 

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Robyn B. Kennebrew's Thoughts & Such

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